Born of Two Worlds.
Rooted in One Purpose.

Finwerd is a Beverage solutions company driven by the belief that great taste goes beyond the tongue - it stirs memory, culture, and emotion.

As FMCG markets evolve, flavour drives relevance and success. Finwerd supports brands in translating global quality standards into flavour systems that work in real market conditions, with a strong focus on local taste and technical performance.
Signature

The Signature You Can’t see.

Only taste.

Our work lives inside the products people choose, trust, and return to. We operate behind the scenes, shaping sensory experiences that feel intuitive, familiar, and right for their market. The result is not a loud statement, but a quiet signature, present in every sip, yet invisible by design.

Flavour Systems

Flavour Systems Designed for Real Conditions

Finwerd develops and produces high quality, climate resilient flavour systems for Africa’s beverage, dairy, and bakery industries. Our work combines deep consumer insight with technical expertise to:

Match African taste trends
Support scalable and consistent production
Reduce risk during development and launch
Global Standards

Global Standards. Local Execution.

By producing locally and collaborating closely with manufacturers, we respond faster, adapt more easily, and build solutions that fit African markets from the start.

This model supports established local brands and multinational producers seeking reliable, compliant supply within Africa.

Global Quality Standards
Local production and supply
Innovation driven development

Future Tastes Africa.

Future Tastes Africa.

Africa is an unfolding force with over 1.4 billion people.

At Finwerd, we view Africa as a canvas for social flavour and community stories. We believe the future of taste is shaped by African palates and innovators.

We are not simply observing Africa’s rise, we are committed to shaping it, one formulation, one partnership,
one sip at a time.

Mr. George Kabuito
Chairman

Mr. George Kabuito

Timeline

A Timeline Full of Progress

A flavour house born in the Netherlands and built for Africa. From day one we’ve paired Dutch precision with African boldness to create beverage solutions that scale fast and perform consistently in real market conditions.

2016

Founded with a Bold Taste of Purpose

Finwerd was founded as a family-led flavour house, driven by the belief that great taste stirs memory, culture, and emotion. From the start, our focus has been on creating world-class beverage flavours tailored to African consumers and markets, designed for commercial performance.

2019

First Flavour Locally Produced in West Africa

Finwerd achieved a major milestone by producing our first locally-made flavour in West Africa, marking the start of on-the-ground innovation. This step reinforced our commitment to serving African markets with locally relevant, high-quality solutions that deliver consistency and scale.

2023

Opening of the Innovation Hub in the Netherlands

Our Netherlands-based Innovation Hub became a global centre for creativity and technical excellence. Here, our teams collaborate to craft new sensory experiences, refine formulations, and pioneer solutions that bridge European innovation with African market needs.

2024

Opening of Africa’s Largest Flavour Factory

We unveiled Africa’s largest fully integrated flavour factory, a landmark for local manufacturing. Equipped with state-of-the-art facilities for emulsions, compounds, and neat flavours, the factory empowers African beverage brands to scale efficiently while reducing lead times and environmental impact.

2025

Finwerd Beverage Academy (FBA) Launch

We launched the Finwerd Beverage Academy in Lagos, Nigeria, to transfer practical know-how from lab to line. Through co-creation sprints and technical workshops, we help teams accelerate innovation, reduce costs, and lift product quality across the continent.

Invisible Signature

The Invisible Signature Behind Iconic Brands

Our long term vision is to become the invisible signature behind Africa’s most iconic beverage brands. We aim to shape how Africans taste, nourish, and experience beverages by producing world class flavours locally and at scale. By 2035, our ambition is for a Finwerd ingredient to be present in more than half of Africa’s flavoured beverages.

01

Courageous Innovation

We're here to create. At Finwerd, innovation means daring to imagine a better way, whether that's rethinking flavours, reinventing supply chains, or challenging the status quo. We move fast, stay curious, and remain bold enough to build what's never existed before.

02

Empowered Inclusion

At Finwerd, we see diversity as a strength. We embrace all voices and talents, regardless of gender, age, background, or culture. Our Amsterdam HQ has more women than men on the team, while the Nigerian team has a nearly balanced gender ratio of 50/50.

03

Collective Excellence

We believe in the power of "we." From our team culture to how we collaborate with clients and communities, we know that shared success is the most sustainable kind. We work together with empathy, courage, and excellence.

04

Sustainable Impact

We are here for the long run, for people, for the planet, and for progress. By sourcing locally and investing in global talent, we contribute to stronger communities and healthier economies.

05

Integrity & Trust

Integrity & Trust: Trust is our foundation. We keep our word, protect information, and hold ourselves accountable. With Finwerd, you get a partner who stands by their values and shows honesty.

Leadership

Our Leadership

Anita de Werd
CEO

Anita de Werd

Success in scaling growth and expanding markets for sustainable impact in Africa.
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Steven Kabuito
MD Africa

Steven Kabuito

Driving market reach and product innovation through growth-focused strategy for Africa.
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Jeroen van Eeghen
MD Europe

Jeroen van Eeghen

Driving innovation with our flavour team for the European market.
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Saskia Orij-Dijkshoorn
CFO

Saskia Orij-Dijkshoorn

Finance leadership, operational optimization, and transformation-driven governance.
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